Position Title: Senior Marketing Manager, Allergy Products
Location: Munich, Germany
Reports To: General Manager, Germany
Department: Marketing
Job Type: Full-time
Overview:
We are seeking a highly experienced and dedicated allergy market communication professional to join our company. The ideal candidate will lead our market communication efforts in Germany. This role demands a dedicated marketer with a deep understanding of allergy products and communication ability to support our business strategy.
Key Responsibilities:
Involve in strategic planning: Develop and implement comprehensive marketing strategies that align with the company’s goals and objectives, focusing on product positioning, market penetration, and competitive differentiation.
Market Research: Conduct in-depth market analysis to identify trends, customer needs, and competitive dynamics. Utilize insights to inform product development and marketing initiatives.
Brand Management: Oversee the creation and management of brand identity and messaging, ensuring consistency across all channels and touchpoints. Cultivate a strong brand presence in the biotech sector.
Product Launches: Lead the planning and execution of product launches, coordinating cross-functional teams to ensure successful market entry and adoption of products.
Stakeholder Engagement: Build and maintain relationships with key stakeholders, including healthcare professionals, regulatory bodies, and industry influencers. Engage with external partners to enhance collaboration and visibility.
Commercial Support: Collaborate with the commercial team to develop tools and resources that support sales efforts, including training materials, presentations, and promotional content.
Digital Marketing: Drive digital marketing initiatives, including social media, content marketing, and online campaigns, to enhance brand awareness and engage target audiences effectively.
Performance Measurement: Establish key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives. Analyze data and report on marketing performance, making data-driven recommendations for continuous improvement.
By fulfilling these responsibilities, you will contribute significantly to the growth and success of the organization within the dynamic allergy landscape.
Qualifications
Experience in the allergy industry
Market Research and Go-to-Market Strategy skills
Sales and Product Management expertise
Product Marketing knowledge
Strong analytical and strategic thinking abilities
Excellent communication and leadership skills
Ability to collaborate cross-functionally
Master degree or above, preferably with medical education background
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