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Job description

Position Title: Senior Marketing Manager, Allergy Products

Location: Munich, Germany

Reports To: General Manager, Germany

Department: Marketing

Job Type: Full-time

Overview:

We are seeking a highly experienced and dedicated allergy market communication professional to join our company. The ideal candidate will lead our market communication efforts in Germany. This role demands a dedicated marketer with a deep understanding of allergy products and communication ability to support our business strategy.

Key Responsibilities:

1. Involve in strategic planning: Develop and implement comprehensive marketing strategies that align with the company’s goals and objectives, focusing on product positioning, market penetration, and competitive differentiation.
2. Market Research: Conduct in-depth market analysis to identify trends, customer needs, and competitive dynamics. Utilize insights to inform product development and marketing initiatives.
3. Brand Management: Oversee the creation and management of brand identity and messaging, ensuring consistency across all channels and touchpoints. Cultivate a strong brand presence in the biotech sector.
4. Product Launches: Lead the planning and execution of product launches, coordinating cross-functional teams to ensure successful market entry and adoption of products.
5. Stakeholder Engagement: Build and maintain relationships with key stakeholders, including healthcare professionals, regulatory bodies, and industry influencers. Engage with external partners to enhance collaboration and visibility.
6. Commercial Support: Collaborate with the commercial team to develop tools and resources that support sales efforts, including training materials, presentations, and promotional content.
7. Digital Marketing: Drive digital marketing initiatives, including social media, content marketing, and online campaigns, to enhance brand awareness and engage target audiences effectively.
8. Performance Measurement: Establish key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives. Analyze data and report on marketing performance, making data-driven recommendations for continuous improvement.

By fulfilling these responsibilities, you will contribute significantly to the growth and success of the organization within the dynamic allergy landscape.

Qualifications

• Experience in the allergy industry
• Market Research and Go-to-Market Strategy skills
• Sales and Product Management expertise
• Product Marketing knowledge
• Strong analytical and strategic thinking abilities
• Excellent communication and leadership skills
• Ability to collaborate cross-functionally
• Master degree or above, preferably with medical education background
• Fluent in English, German and Spanish