Are you a highly skilled Marketing Product candidate? Our partners are looking for a highly seasoned Product Marketing Professional to lead efforts into entering the German Market. This role is a crucial aspect in Opening the Germany Market & standing up sales teams; this role will play a key part in their broader European Strategy. If you are passionate about product marketing and have a deep understanding of the German market, we would love to hear from you!
Key Responsibilities & Day to Day overview:
Market Expertise: Leverage your deep understanding of the German market to drive product marketing strategies. Must be fluent in German.
Product Marketing: Utilize your 10+ years of experience in B2B SaaS product marketing to create compelling messaging and product positioning.
Competitive Insights: Conduct thorough competitive market research, identifying and analyzing German email marketing competitors.
Competitive Analysis: Create battle cards and competitive summaries, including features and pricing, and analyze recent market entrants like Mailchimp to understand their successes and failures.
Analytical Thinking: Quantify and prioritize market opportunities based on potential revenue impact.
Market Launch: Prepare for the German market launch, including setting up a sales team for success and creating necessary enablement materials.
Deliverables: Develop detailed market and competitive landscape overviews, slide decks, and presentations for internal use to be viewed by executive leadership
Regulatory Understanding: Navigate the stricter data and privacy regulations in Germany, addressing key considerations and pain points for buyers.
Qualifications:
Experience: 10+ years in product marketing, specifically in B2B SaaS.
Market Insight: Proven experience in competitive market insights, preferably with experience in foreign markets.
Language Skills: Fluent in German.
MarTech Knowledge: Familiarity with the MarTech space and its competitors.
Platform-Based Products: Experience with platform-based products, SMS, and WhatsApp.
Presentation Skills: Ability to create polished executive presentations with minimal oversight.
Additional Notes:
Location Flexibility: While a preference for in-market presence, the candidate could also be based in the UK.
Immediate Start: Ideally, the candidate should be able to start working immediately.
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