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Amazon Europe Core Marketing Manager - Germany, Stores TA EMEA Marketing -Candidate Growth (m/w/d)
Berlin
Neu Veröffentlicht am 19.10.2024 Festanstellung
Marketing Manager - Germany, Stores TA EMEA Marketing -Candidate Growth (m/w/d)

Amazon Stores TA EMEA sits at the heart of the Amazoncustomer experience. As an organisation, there is so much we do toattract, engage and enable the brilliant people who work here. Asthe Marketing team supporting EMEA Corporate and Operations hiring,we're at the forefront of these efforts. We're a team of talentedindividuals managing the media and marketing strategies designed toattract top talent to exceptional opportunities. We enable ourRecruitment teams to hire the best - quickly and efficiently. We'relooking for an experienced Marketing Manager to join our team todevelop multi-media strategies and campaigns that will attract andengage outstanding candidates in Germany. You'll own the creationand delivery of go–to-market campaigns to support a variety ofhiring needs. As well as being a master at media planning you'llneed adept project management skills, be able to work tochallenging deadlines, and have an ability to Think Big to inventnew solutions to solve hiring challenges. This role will report tothe Head of Campaign Management - Candidate Growth, and encompassesboth strategic and operational elements. Strategically, this rolewill develop and drive marketing and media strategies to supporthiring across several business lines in Germany. You'll buildholistic marketing approaches, responding to both brand and growthobjectives, ensuring long-term candidates attraction andconversion. You'll own and report on marketing performance and workwith Analytics peers on in-depth campaign data analysis to identifyand drive results. You'll identify internal and external processes'weaknesses, spot opportunities for innovation, recommend solutions,and work on implementation. Aufgaben Key job responsibilities -Work with customers (such as Recruiters) across EMEA to deliver andexecute marketing campaigns aligned with hiring needs andorganisational goals - Drive campaign optimisation using vendor andAmazon owned data - Experiment to improve metrics driving ourattraction and engagement efforts - Own the strategy and activationof organic and paid campaigns - Collaborate with other teams andcolleagues within the Stores TA EMEA Marketing team as well aswider teams to generate results and maintain a consistent brandvoice and message across all channels - Stay up-to-date withdigital marketing trends and new channels and strategies to keep usahead, including updates to social media marketing, attribution,and programmatic media buying - Work with and manage 3rd partyrelationships with a range of suppliers Profil BASIC QUALIFICATIONS- Bachelor's degree - Fluent in German - both spoken and written -5+ years in media planning within an agency or in-house, with aheavy focus on campaign development, execution and optimisation(both brand and acquisition) across organic and paid digital andoffline channels - Strong quantitative, analytical, andproblem-solving skills and an enthusiasm for data-driven marketing- Comfortable with data analysis - able to use data to makerecommendations and drive them forwards, enabling increasedoptimisation and ROI - Experience managing media budgets exceeding€1M - Experience building and scaling marketing campaigns fromconcept to completion - Experience with A/B testing, particularlyaround audience segmentation and targeting - Experience ofpartnering with external partners and/or internal teams to enablecampaign execution - A deep understanding of the campaign lifecycle, brand messaging, calls to action, direct response andintegrated marketing strategies PREFERRED QUALIFICATIONS -Experience in Employer Branding and Recruitment Marketing fields -Experience using Microsoft Excel to manipulate and analyze data -Ability to identify process weaknesses and suggest improvements Wirbieten Amazon is an equal opportunities employer. We believepassionately that employing a diverse workforce is central to oursuccess. We make recruiting decisions based on your experience andskills. We value your passion to discover, invent, simplify andbuild. Protecting your privacy and the security of your data is alongstanding top priority for Amazon. Please consult our PrivacyNotice to know more about how we collect, use and transfer thepersonal data of our candidates.

Standort

Amazon Europe Core, Berlin

Arbeitgeber aus dem Bereich Marketing

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  • Marketing
  • Berlin
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