Marketing Jobs Dortmund

THE COMPANY

Inspire Medical Systems Europe GmbH is a leading innovator in the field of healthcare, specializing in groundbreaking treatments for sleep apnea. With a focus on improving patients' quality of life, Inspire offers minimally invasive solution that address the root causes of sleep apnea through advanced technology. As part of a global healthcare company, Inspire Europe is committed to transforming lives with innovative therapies and exceptional patient care, working closely with healthcare professionals across the continent. Joining Inspire means being part of a dynamic, mission-driven team dedicated to pioneering new frontiers in medical technology and patient well-being

POSITION SUMMARY

The Manager of Direct to Consumer (DTC) Marketing Europe is an essential part of the Sales and Marketing Team Europe. The objective of the Manager DTC Marketing is to develop strategies and executional plans to increase awareness and adoption of Inspire therapy with patients and, to drive consumer acquisition through digital and offline channels (Online, Print, TV, Referral, Radio etc.). This will include identifying and analyzing new acquisition opportunities, developing those opportunities, coordinating resources, and facilitating production, executing programs and, tracking and reporting on results.

RESPONSABILITIES

• Develop and execute clear positioning strategy for Inspire vs. competition, aligned with US/Global standards
• Create and implement action plans to drive patient flow to ACP and Organic channels
• Manage key messaging and image elements for DTC (Direct-to-Consumer) channels in coordination with US Marketing
• Develop, manage, and execute direct-to-patient marketing activities:
• Identify appropriate DTC channels and collaborate with agencies
• Define key metrics to track patient flow and community behavior
• Manage patient hotline and funnel appointments to treatment centers
• Support patient events with tailored content and PR/Media promotions
• Differentiate execution between DTC and Non-DTC countries
• Manage relationships with agencies to deliver successful DTC campaigns
• Develop and test innovative DTC concepts and strategies
• Collaborate with US Marketing to share insights, best practices, and outcomes
• Conduct research and analysis to stay updated on DTC trends and dynamics
• Work with Website Manager to optimize DTC webpage for increased patient flow and better patient experience
• Support territory managers in executing account business plans with DTC marketing activities:
• Collaborate with PR for media campaigns and patient stories
• Support Inspire Ambassador Program and B2B2C communication efforts
• Develop content for DTC communication channels (TV, radio, ads, patient stories, social media)
• Maintain and deliver quarterly and annual marketing project plans aligned with organizational objective

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or related field
• 10+ years of experience in Direct-to-Consumer (DTC) marketing, preferably in healthcare
• Proven success in developing and executing DTC strategies and managing agency relationships
• Strong analytical skills for tracking performance metrics and optimizing campaigns
• Experience creating content for various channels (TV, radio, digital, print) and organizing patient events
• Excellent project management and communication skills, with the ability to work cross-functionally and globally

Join our Mission and apply!