We are looking for a Junior CRM Manager to join our growing marketing team. In this role, you will play an integral part in building personalized and data-driven customer journeys to enhance engagement and retention. This position is ideal for someone with experience in CRM platforms, especially Braze, who is looking to develop their skills and make a measurable impact on our customer experience.

Key Responsibilities

• Campaign Execution: Assist in the design, setup, and deployment of CRM campaigns across email, push notifications, in-app messages, and Whatsapp using Braze. Work closely with the Senior CRM Manager to ensure brand alignment and customer engagement.
• Customer Journey Mapping: Support in developing automated and segmented journeys that create personalized experiences for various customer segments. Contribute to mapping lifecycle stages and targeting users with relevant messaging.
• Data Analysis & Reporting: Monitor campaign performance, analyze customer behavior, and assist in preparing reports. Track key metrics such as open rates, CTR, and conversion to assess the effectiveness of CRM efforts.
• Segmentation & Targeting: Use Braze’s segmentation tools to target specific customer groups, ensuring campaigns are relevant and timely. Leverage data insights to refine segmentation for maximum engagement.
• A/B Testing: Conduct A/B tests on various campaign elements (subject lines, send times, messaging) and analyze results to optimize future communications.
• Collaboration: Work with product, marketing, and customer support teams to coordinate CRM activities that align with broader business goals. Ensure that CRM initiatives support cross-functional projects and product launches.

2+ years in a CRM or digital marketing role, with hands-on experience using Braze. Familiarity with other CRM tools and marketing automation platforms.

• Technical Skills: Knowledge of CRM tools (especially Braze), proficiency in basic data analysis, and experience with customer segmentation.
• Analytical Mindset: Strong attention to detail with a data-driven approach to measuring customer engagement and optimizing CRM initiatives.
• Communication Skills: Clear written and verbal communication skills to articulate CRM insights and collaborate across teams.
• Education: Bachelor’s degree in Marketing, Business, or a related field is preferred.
• Fluent German is a plus

• Learning & Development: Opportunities to develop expertise in CRM strategy, automation, and data-driven marketing within an innovative environment.
• Flexible Working: Hybrid setup with a mix of in-office days in Berlin and remote work options.
• Career Growth: Pathways to advance within the CRM or marketing team, with support for skill-building and professional development.
• Competitive Benefits: Attractive compensation package, including benefits and perks aimed at supporting both professional and personal growth.

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