Studydrive is Europe's leading student community! Withmore than 3 million registered students, we are transforming theeducation market. For our users, we are an integral part of theirdaily lives, as they find direct access to their fellow students,helpful learning materials and all the answers to their mostimportant questions about their studies. At the same time, we offerour corporate customers unique access to the largest pool of youngtalent in Europe. We are an indispensable partner in recruiting andemployer branding of junior staff and are constantly developing newformats for attracting young talents with the most renownedcompanies in Germany. We started as a start-up in 2013 and havebeen part of the successful and international StepStone Group since2019. Aufgaben As our Marketing Automation Manager, you will play apivotal role in enhancing user engagement and driving conversionsacross our B2C target group. Your responsibilities include: -Taking full ownership of our marketing automation tool (Braze) andmanaging communication channels, such as email, push notifications,and in-app messages. - Designing and optimizing personalizedmarketing workflows to improve user experience, retention andconversions to our premium subscription. - Collaborating withcross-functional teams, including other marketing specialists, theproduct team, and the head of growth, to optimize the entiremarketing and sales funnel through targeted and retargetedcampaigns. - Driving continuous improvement through advancedaudience segmentation, journey mapping, A/B testing, and campaigndelivery optimization. - Managing end-to-end processes for allmarketing channels (currently email, in-app message, pushnotification, content cards) from development and deployment toreporting and insights generation. - Identifying opportunities toenhance the technical setup and exploring new tools to elevate ourmarketing automation efforts. - Leading and mentoring a Jr.Marketing Automation Manager, fostering growth andknowledge-sharing. Profil We're looking for a passionate marketingautomation professional who thrives on data-driven strategies andinnovative solutions. You should have: - Extensive experience inusing and implementing marketing automation tools, with a proventrack record in email marketing and multichannel communication. -Expertise in digital marketing channels, including web, email,push, and social media. - Strong analytical skills with the abilityto interpret data, measure performance, and optimize campaigns.Basic SQL and intermediate Excel would be nice to have. - In-depthknowledge of customer acquisition and retention strategies, as wellas the latest market trends. - Technical skills: Basic knowledge ofCSS and HTML, with the ability to make backend updates to emailtemplates. - A self-driven, methodical, and goal-oriented mindsetto manage priorities effectively. - Experience in content marketingand understanding its role in the user journey. - Fluency inEnglish and German (both written and spoken). Wir bieten - Awaitingyou an unlimited contract - You receive 30 vacation days per year -We support your professional development with a budget forconferences, books, courses or whatever you see fit + 4 “studydays” per year so that you have time to invest in your professionalgrowth - A hybrid working environment awaits you: alternate betweenworking in the office and working from home - More benefits: Youdecide between a BVG ticket, lunch support, Urban Sports Club andalso have access to a large selection of discounts for variousonline stores via Future Bens & Corporate Benefits. - And incase you decide to improve your language skills, we offer freeGerman classes in for beginners and advanced as well