What can you expect

• Lead and oversee creative social media initiatives and content strategies, ensuring alignment with the brand’s vision and goals
• Identify and capitalize on relevant trends, translating them into high-impact content ideas for our social media channels
• Develop and present regular performance reports to analyze content effectiveness and identify actionable insights for optimization
• Implement data-driven improvements to enhance social media engagement, traffic and brand awareness.
• Plan, create and publish relevant content across social media platforms to boost traffic, engagement and community growth
• Support content creation with tools like Adobe Suite, Figma and iPhone
• Ensure editorial consistency by developing editorial calendars and briefing graphic designers
• Manage and optimize paid social media campaigns to maximize reach target audiences effectively
• Conceptualize and execute innovative influencer and collaboration campaigns designed to grow the community and drive engagement
• Oversee the entire influencer / artist collaboration lifecycle, from selection and outreach to relationship management, performance tracking and reporting
• Collaborate closely with Performance Marketing and other teams to create an integrated communication strategy

Your profile

• A minimum of 5 years of experience in a similar role within the premium fashion or lifestyle industry is essential to thrive in this position
• A completed degree in a relevant field, such as creative communication, media or marketing
• Proven track record in leading teams and successfully managing multiple projects simultaneously
• Strong ability to identify and leverage social media trends to develop innovative content strategies
• Excellent knowledge of Instagram, TikTok, Pinterest and other key social platforms, along with familiarity with influencers and trends in these spaces
• Strong content creation skills, including photography, video editing and creative writing
• Highly self-motivated with a hands-on mentality and excellent organizational skills
• Outstanding communication and interpersonal abilities, with high cultural competence
• Excellent written and spoken English and German are essential

Our offer

At Motel a Miio, we are creating more than just a brand—we’re building a movement that celebrates design, sustainability, and connection. As Head of Social Media, you’ll have the unique opportunity to shape our voice in the digital space and lead bold initiatives that inspire our community. If you thrive in a creative, fast-paced environment and want to make a tangible impact, we’d love to hear from you!

• A fast growing and dynamic company that offers a lot of room for your development
• An open corporate and informal culture - We Miio‘s welcoming all personalities
• The best of both worlds: We believe that a combo of office and remote work offers the best of both worlds
• Motel a Miio has never been so affordable for you: Enjoy an employee discount on our unique products
• Sports or shopping? The choice is yours – choose between EGYM Wellpass or a givve card
• We care about your future: We support you with your company pension scheme
• Save money with us: Get lots of discounts on big brands via our Corporate Benefits platform
• Work hard, play hard: We celebrate our team and successes throughout the year!

About usMotel a Miio wants to make unique ceramics accessible to anyone who loves the finer things in life. It is important for our family business to stick to certain principles: the goods are produced in Portugal in a fair and environmentally friendly manner, the designs are handpicked and painted. The result? Unique pieces to fall in love with!