Field Marketing Manager
- Veröffentlicht am 06.01.2025
- Festanstellung
MKTQ425R12
Databricks is at the forefront of innovation in the data and AI industry, empowering organizations to harness the power of data and artificial intelligence.
As the Field Marketing Manager for Central Europe, you will play a pivotal role in driving demand generation and business growth across the region. You will be responsible for crafting and executing innovative field marketing strategies that generate high-quality leads, convert them into opportunities, and build a robust sales pipeline.
This cross-functional role requires close collaboration with teams across Marketing, Sales Development, Sales, Partner Management, and other field teams. You will initially report to the Director of EMEA Field Marketing.
The Impact you will have:
- Support the regional marketing planning for Central Europe in tight collaboration with local leadership and the extended marketing team
- Lead end-to-end execution of field marketing programs and events, both physical and virtual, ensuring seamless delivery and high engagement. This includes onsite execution in Germany and Switzerland, with occasional multi-day travel
- Build data-driven and integrated marketing plans in close alignment with corporate and EMEA marketing to increase awareness, drive engagement, generate leads, and support conversion rates.
- Evaluate and execute the most effective partner and third party event co-marketing opportunities
- Effectively manage budgets and evaluate ROI of all campaigns
Outcomes
- Collaborate closely with SDR and sales teams to enhance lead-to-opportunity conversion rates
- Generate qualified leads through innovative and cost-effective marketing strategies, driving pipeline growth, consumption and revenue
- Leverage data to continuously refine and optimize campaign strategies, ensuring sustained business growth and program optimization
- Establish strong communication channels with sales and regional teams to ensure the delivery of impactful marketing campaigns tailored to the region
What we Look for:
- Proven experience in managing field marketing events, including proprietary, third-party and virtual events, with a track record of successful execution.
- Demonstrated ability to deliver tangible business results through strategic marketing programs
- Ability to lead and collaborate with cross-functional teams in a dynamic and fast-paced enterprise software environment
- Strong ability to develop and optimize data-driven marketing plans, consistently meeting KPIs within budget and tight deadlines
- Proven capability to manage multiple projects and priorities simultaneously, with a focus on execution and delivery.
- Fluent in English, proficiency in German is a strong advantage