Are you a dynamic marketing professional with a passion for the veterinary industry? Join our team at Ecuphar GER as the (Senior) Brand Manager and lead the way in developing and implementing innovative marketing strategies in Germany!

About Us: Ecuphar GmbH is part of the Animalcare Group.

Animalcare Group is a sustainable and passionate organisation committed to leading in animal health through innovative and trusted products and services to support the veterinary profession. We care about the well-being of animals and the positive impact that healthy animals have on their owners and society.

We have direct commercial presence in seven European countries, with product sales in 40 markets. Animalcare is a partner for companies selling into and across Europe.

Main Purpose of the Job:

• Develop, manage, and implement Go-to-Market (GTM) strategies, Marketing Brand plans, and communications.
• Ensure successful execution of the Group brand strategy in the local market.
• Ensure long-term brand positioning and success of all Animalcare brands in the local market.
• Set priorities in the development of the product portfolio.

Key Responsibilities and Accountabilities:

• Develop and execute the GTM strategies and Marketing plans in alignment with Group Marketing.
• Deliver and manage B2B multi-channel marketing activities and campaigns.
• Conduct strategic planning of products and marketing in coordination with Group plans.
• Demonstrate commercial acumen and ability to show ROI.
• Roll out the portfolio/brand strategy and ensure local implementation of brand plans by the sales team.
• Provide insights and strategic steering of sales activities from a product perspective, giving feedback for new product development.
• Generate progress reports on marketing successes, product focus, and KPI tracking to the General Manager.
• Use strategic and commercial analysis to drive awareness and usage of differentiated products and brands.
• Establish promotional plans for key local products.
• Prepare products for sale, including correct packaging, forecasting, and pricing in line with current market data and Animalcare positioning.
• Act consistently with regulations/policies, ethics, and compliance.
• Participate in S&OP meetings to contribute to forecasting and supply, and participate in budgeting processes.

General:

• Undertake additional tasks as defined by the General Manager.
• The job scope is principally within GER, but occasional travel abroad will be required.

Skills and Qualifications:

• Effective and decisive leader.
• Proven experience in developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with an eye for creativity.
• Experience with marketing automation and CRM tools.
• Proficiency in online marketing and social media strategy.
• Willingness and flexibility to travel.

Required Education:

• Minimum Bachelor’s degree.

Required Experience:

• Minimum 5 years of experience in a similar role.

Languages:

• German: native proficiency.
• English: professional working proficiency.

How to Apply: Interested candidates are encouraged to apply via LinkedIn or send their resume and cover letter to recruitment@animalcaregroup.com

Join us and make a difference in advancing animal health!

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Ecuphar BE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.