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Amazon Europe Core [21.10.2024] Marketing Manager - Germany, Stores TA EMEAMarketing - Candidate Growth (m/w/d)
Munich
Neu Veröffentlicht am 22.10.2024 Festanstellung
[21.10.2024] Marketing Manager - Germany, Stores TA EMEAMarketing - Candidate Growth (m/w/d)

Amazon Stores TA EMEA sits at the heart of the Amazoncustomer experience. As an organisation, there is so much we do toattract, engage and enable the brilliant people who work here. Asthe Marketing team supporting EMEA Corporate and Operations hiring,we're at the forefront of these efforts. We're a team of talentedindividuals managing the media and marketing strategies designed toattract top talent to exceptional opportunities. We enable ourRecruitment teams to hire the best - quickly and efficiently. We'relooking for an experienced Marketing Manager to join our team todevelop multi-media strategies and campaigns that will attract andengage outstanding candidates in Germany. You'll own the creationand delivery of go–to-market campaigns to support a variety ofhiring needs. As well as being a master at media planning you'llneed adept project management skills, be able to work tochallenging deadlines, and have an ability to Think Big to inventnew solutions to solve hiring challenges. This role will report tothe Head of Campaign Management - Candidate Growth, and encompassesboth strategic and operational elements. Strategically, this rolewill develop and drive marketing and media strategies to supporthiring across several business lines in Germany. You'll buildholistic marketing approaches, responding to both brand and growthobjectives, ensuring long-term candidates attraction andconversion. You'll own and report on marketing performance and workwith Analytics peers on in-depth campaign data analysis to identifyand drive results. You'll identify internal and external processes'weaknesses, spot opportunities for innovation, recommend solutions,and work on implementation. Aufgaben Operationally, this role willlead the execution of defined strategy, partnering with our mediaagencies to executed campaigns across EMEA to deliver againstbusiness objectives. You'll be responsible for creating campaignplans to attract, engage and convert our target audiences acrossmultiple online and offline touchpoints. You'll brief externalagencies, monitor alignment between campaigns plans and businessobjectives, and coordinate the media and creative execution –ensuring top-quality campaigns delivery. You will track, assess andreport on the results of campaigns, and implement improvements.You'll have a curious and focused approach to analytics, being ableto dive deep in to data and present meaningful metrics to our manytalent acquisition stakeholders. In return, you'll work for acompany in which you can accelerate your growth and professionalskill set and chart your path through a company that is buildingthe future. Key job responsibilities - Work with customers (such asRecruiters) across EMEA to deliver and execute marketing campaignsaligned with hiring needs and organisational goals - Drive campaignoptimisation using vendor and Amazon owned data - Experiment toimprove metrics driving our attraction and engagement efforts - Ownthe strategy and activation of organic and paid campaigns -Collaborate with other teams and colleagues within the Stores TAEMEA Marketing team as well as wider teams to generate results andmaintain a consistent brand voice and message across all channels -Stay up-to-date with digital marketing trends and new channels andstrategies to keep us ahead, including updates to social mediamarketing, attribution, and programmatic media buying - Work withand manage 3rd party relationships with a range of suppliers ProfilBASIC QUALIFICATIONS - Bachelor's degree - Fluent in German - bothspoken and written - 5+ years in media planning within an agency orin-house, with a heavy focus on campaign development, execution andoptimisation (both brand and acquisition) across organic and paiddigital and offline channels - Strong quantitative, analytical, andproblem-solving skills and an enthusiasm for data-driven marketing- Comfortable with data analysis - able to use data to makerecommendations and drive them forwards, enabling increasedoptimisation and ROI - Experience managing media budgets exceeding€1M - Experience building and scaling marketing campaigns fromconcept to completion - Experience with A/B testing, particularlyaround audience segmentation and targeting - Experience ofpartnering with external partners and/or internal teams to enablecampaign execution - A deep understanding of the campaign lifecycle, brand messaging, calls to action, direct response andintegrated marketing strategies PREFERRED QUALIFICATIONS -Experience in Employer Branding and Recruitment Marketing fields -Experience using Microsoft Excel to manipulate and analyze data -Ability to identify process weaknesses and suggest improvements Wirbieten Amazon is an equal opportunities employer. We believepassionately that employing a diverse workforce is central to oursuccess. We make recruiting decisions based on your experience andskills. We value your passion to discover, invent, simplify andbuild. Protecting your privacy and the security of your data is alongstanding top priority for Amazon. Please consult our PrivacyNotice to know more about how we collect, use and transfer thepersonal data of our candidates.

Standort

Amazon Europe Core, Munich

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