Junior SEA (Performance Marketing) Manager (f/m/d)
We are seeking a Junior SEA (Performance Marketing) Manager with hands-on experience in Google Ads / Bing Ads to join our team. A minimum of 2 years of hands-on experience in search engine advertising (SEA) is necessary. The ideal candidate would be eager to explore new ideas, implement innovative strategies, and embrace a test-and-learn approach to scale our SEA channel to new heights.
- Develop and implement effective Google Ads and Bing Ads campaigns aligned with business goals.
- Conduct detailed keyword research to identify and target the most relevant and high-performing keywords.
- Create and optimize ad copy for Responsive Search Ads, ensuring it aligns with resonates with target audiences and results in excellent click-through rate
- Set up and manage remarketing campaigns to re-engage users and increase conversions.
- Monitor daily campaign performance and KPIs (CTR, CPC, CPA, and ROAS).
- Analyze data to identify trends, insights, and areas for improvement.
- Implement bid management strategies to optimize ad spend and maximize ROAS.
- Conduct regular A/B tests on ad copy, landing pages, and other campaign elements to continuously improve performance.
- Manage and allocate budgets effectively across campaigns to ensure optimal spend and performance.
- Prepare concise, clear and insightful reports on campaign performance and optimization opportunities, to be shared with company leadership.
What can you bring
- Bachelors’ degree in a quantitative field of study (e.g., math, statistics, sciences, engineering, business)
- Minimum of 2 years of hands-on experience in managing Google Ads and Bing Ads campaigns, with a proven track record of success.
- Demonstrated experience with keyword research, ad copy creation, bid management, and A/B testing.
- Proficient in using Google Ads, Bing Ads, Google Analytics, Excel and other relevant tools.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Keen attention to detail with a focus on accuracy and quality.
- Excellent verbal and written communication skills, with the ability to present complex data in a clear and concise manner.
- Strongly preferred, but not required:
- Google Ads and Bing Ads certifications are preferred.
- Experience with campaign tracking and performance analysis tools (e.g., Google Tag Manager, Google Data Studio)
Our Benefits
- Competitive salary and benefits, as well as performance-based bonuses
- Comprehensive benefits package, including Deutschland Ticket and Urban Sports membership
- Opportunity to work with a passionate team dedicated to innovation and sustainability
- Professional Growth: Opportunities for continuous learning and professional development.
- A dynamic and inclusive workplace culture.
- Innovative Environment: a forward-thinking company that encourages experimentation and innovation.
RABOT Charge is an independent supplier of 100 % renewable energy, offering dynamic electricity tariffs to private and business customers. Our innovative approach involves just-in-time buying strategies at the stock exchange, ensuring both ecological sustainability and cost optimization for domestic charging management. By passing on exchange buying prices to our customers, we can save them up to 35 % on their electricity bills. Electric vehicle owners particularly benefit from our dynamic electricity tariff, as we have developed a smart system that signals the car when to automatically charge during periods of low electricity prices. And this is just the beginning!
Our mission is to empower every consumer to efficiently manage their energy consumption costs while safeguarding the environment and natural resources. Through our provision of 100% renewable energy and comprehensive smart charging and energy management solutions for homes (including integrated PV systems, battery storage, and heat pumps), RABOT Charge actively contributes to increasing the real green power share in Germany's electricity consumption, thus driving the energy transition forward. We were recently awarded the top spot by efahrer.com amongst dynamic electricity tariff providers. We are on a rapid growth trajectory and accordingly scaling our marketing and brand teams.
"Be part of something unique, the first of its kind in Germany. Join us at RABOT Charge and seize abundant growth opportunities in the thriving world of green energy. We're a team that believes in the power of our mission, and we're looking for individuals with the passion to match ours!”
Jan Rabe, CEO
At RABOT Charge, we cherish cognitive diversity as a cornerstone of our global culture and a driving force behind our mission to craft truly representative and impactful products for a sustainable future. We wholeheartedly embrace diversity in all its dimensions and recognize that each person contributes to our shared endeavour of assisting individuals in transitioning to green energy.