Digital Marketing Manager (m/f/d)

Our client, a prominent company in the consumer goods sector, is looking for an experienced Digital Marketing Manager to lead their digital strategy and drive consumer engagement. This role is pivotal in developing innovative campaigns and ensuring the company stays competitive in the evolving digital landscape.

What the Role Offers:

• Permanent Position: A stable, full-time role with room for professional growth.
• Attractive Compensation: A highly competitive salary package reflecting your skills and expertise.
• Pension Scheme Contribution: Support for long-term financial security with a company-backed pension plan.
• Professional Development: A focus on continuous learning with regular feedback and access to a comprehensive Learning Management System for training and development.
• International Exposure: Work within a global company with operations across Europe, North America, and Asia.
• Collaborative Culture: A dynamic mix of experienced professionals and new talent fostering a culture of knowledge-sharing and innovation.
• Comprehensive Onboarding: A thorough introduction to the company’s processes, values, and team to ensure a smooth transition.
• Flexible Work Arrangement: A blend of home office and on-site work tailored to suit modern professional lifestyles.

Key Responsibilities:

The Digital Marketing Manager will be responsible for developing and executing localised digital marketing initiatives to enhance brand awareness and drive consumer engagement. Specific responsibilities include:

• Designing and Executing Digital Campaigns: Develop and implement local digital marketing campaigns in line with the overall strategy, tailored to key digital touchpoints, such as social media, websites, and search engines.
• SEO/SEA Management: Lead the implementation of SEO (Search Engine Optimisation) and SEA (Search Engine Advertising) strategies to maximise search engine visibility and performance.
• Website Management: Oversee the local website’s functionality, ensuring it is user-friendly, on-brand, and optimised for search engines.
• Acquisition Campaigns: Lead local acquisition-focused campaigns through paid advertising channels (PPC, social media) and owned media to generate leads and grow the consumer base.
• Performance Analysis and Optimisation: Monitor campaign performance, analyse data, and suggest improvements to optimise strategies and enhance results.
• Content Development: Create and manage localised digital content that aligns with the company’s objectives and resonates with the target audience.
• Agency Management: Work closely with local digital marketing agencies to ensure campaign effectiveness and adherence to brand standards.
• Training and Knowledge Sharing: Support the local marketing team by sharing your digital marketing expertise and providing guidance on best practices.
• Digital Advocate: Act as a digital marketing leader within the company, contributing to the global digital strategy and collaborating with international teams.

Qualifications and Skills:

The ideal candidate will possess:

• Bachelor’s Degree in Marketing or Related Field: A degree in marketing, business administration, or a related discipline.
• Proven Digital Marketing Experience: Several years of experience in B2B/B2C digital marketing within the consumer goods industry.
• SEO, Paid Media, and Automation Expertise: Strong knowledge of inbound marketing, SEO, paid media, and marketing automation. Hands-on experience with tools like Google Analytics, Google Ads, and Facebook/LinkedIn Business Manager is essential.
• Data-Driven Mindset: Ability to analyse data and insights to inform strategy and decision-making.
• Project Management Skills: Experience managing multiple projects and campaigns simultaneously, ensuring they are delivered on time and within budget.
• Team Player: Strong collaboration skills, with the ability to lead and work as part of a team.
• Fluency in English: Excellent verbal and written communication skills, with additional languages skills in German desired.

This role offers a fantastic opportunity for a digital marketing professional eager to make a significant impact on a brand's growth. If you’re ready to help our client achieve their digital marketing goals and drive results, we encourage you to apply!