Studydrive is Europe's leading student community! Withmore than 3 million registered students, we are transforming theeducation market. For our users, we are an integral part of theirdaily lives, as they find direct access to their fellow students,helpful learning materials and all the answers to their mostimportant questions about their studies. At the same time, we offerour corporate customers unique access to the largest pool of youngtalent in Europe. We are an indispensable partner in recruiting andemployer branding of junior staff and are constantly developing newformats for attracting young talents with the most renownedcompanies in Germany. We started as a start-up in 2013 and havebeen part of the successful and international StepStone Group since2019. Aufgaben - Performance Marketing Management: You are anactive part of our performance marketing team and continuouslymanage and expand our channels such as Google Ads, Meta Ads, AppleSearch Ads, YouTube, LinkedIn, TikTok and potential new channels. -Campaign Management: You will independently plan new campaigns onPaid Search, Paid Social, Display and App to raise Studydrive'sprofile. You will work closely with the Design & Content teamto implement creative ideas. - A/B Testing & Optimization: Yourdaily routine consists of continuous experimentation withcreatives, bid techniques and target audiences to meet or exceedset KPIs. - Budgeting: You will manage a 6-figure marketing budgetacross 5+ European markets and ensure that it is efficientlydistributed across the different channels. - Tracking &Reporting: Together with the BI & Data Engineering team, youdefine target groups and tracking events. Using tools such as PowerBI and MMPs (Adjust, AppsFlyer...), you regularly analyze theextent to which campaigns are achieving their goals and deriveoptimization measures from this. - Analysis & Communication:You analyze campaign performance, derive recommendations for actionand regularly communicate the results to your team leader and theteam. Profil - You have at least 3 years of practical experiencewith performance marketing campaigns. - Analyzing data, drivinginsights and putting recommendations into practice is firmlyanchored in your DNA - You are very familiar with Google AppCampaigns, Meta Ads and other paid social channels (e.g. Meta,TikTok and others). You understand Attribution and are no strangerto mobile measurement partners (MMPs) such as Adjust or AppsFlyer& Google Analytics 4, Google Tag Manager, SDK & Pixeltracking - Experience with campaigns optimizing for profitability& ROAS - Various marketing funnels and the associated trackingevents are your second home, and you could talk for hours about CROtechniques - You are curious by nature and love to try out newtrends and acquisition channels. - You always have the goal inmind, a positive outlook on life, work methodically and canprioritize tasks independently - You are fluent in English, Germanis a plus - We also welcome knowledge in the following areas: - AppStore Optimization (ASO) - LTV & Cohort analysis - SKAdNetwork(SKAN) - LinkedIn Social Ads - From the education sector, B2Bor/and B2C Wir bieten - Awaiting you is a full-time employmentposition with an unlimited contract - You get 30 vacation days peryear - Flexible working hours and home-office opportunities - We'llsupport your professional growth with a budget for conferences,books, courses, or however you see fit + 4 study-days a year tomake time for your self-improvement - To help you with yourexpenses, you get a starting budget of €50 a month for a categoryof your choice: Vouchers, Transportation, Internet or Lunch.Additionally, we offer corporate benefits for a huge range ofonline shops. - Don't speak German? Totally fine, as our companylanguage is English. And in case you decide to improve yourlanguage skills, we offer free German classes as well - In additionto delicious snacks and drinks, our new office at Postbahnhof alsohas cozy sofa corners and large windows with plenty of naturallight