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Boston Scientific

Associate Director Omnichannel Marketing, Rhythm Management, EMEA

Dusseldorf
Neu Veröffentlicht am 15.10.2024 Festanstellung

Associate Director Omnichannel Marketing, Rhythm Management, EMEA

Additional Locations: All EMEA countries 

 

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

 

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

 

Associate Director Omnichannel Marketing, Rhythm Management, EMEA

 

Purpose Statement:

 

Evolving to a fully operational shared "customer centric Omnichannel" vision and approach across divisions and functions is one of BSC's key strategic initiatives. It aims at differentiating BSC by providing maximum customer value by deploying an optimum mix of sales and marketing channels to deliver tailored offers to customers based on their segment and needs and driving Operating Income growth by using this channel mix to deliver product, support and services more efficiently.

 

Key Responsibilities: 

 

  • Support the creation of Divisional omnichannel sales and marketing plans (product/customer tier/technological tools/channel optimal mix)
  • Create and implement integrated and impactful internal and external marketing communications plans for all omnichannel initiatives and for change management
  • Develop a strategy to accelerate customer adoption of the new channels
  • Ensure there is Divisional and functional alignment around the omnichannel strategy
  • Coordinate cadence of divisional and European projects and their execution through a harmonized effort of internal marketing and external vendor resources
  • Conduct external monitoring to ensure the strategy stays aligned with customer needs, competitor strategies and best practices from other industries
  • Ensure there is a consistent approach & methodology established for customer segmentation, Support Training of Divisional leaders in this methodology
  • Continually optimize omnichannel investments & channel mix based on KPIs & campaign performances
  • Regularly review progress to check if the segmentation methodology is being correctly reviewed
  • Coordinate and support the development of divisional multichannel sales and marketing plans

 

Quality System Requirements: 

 

In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.

For those individuals that supervise others, the following statements are applicable:

  • Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.
  • Establishes and promotes a work environment that supports the Quality Policy and Quality System.

 

 

Job Scope and Leveling Guidelines 

 

Functional Knowledge:

  • Requires deep, advanced knowledge of theories, concepts, principles and systems in multiple related professional job functions; requires comprehensive understanding of industry standards to adapt departmental plans accordingly
  • Sets the best practices and functional/technical direction for the job function within the context of assigned responsibility within a team / department / area

 

Business Expertise: 

  • Applies and leverages comprehensive knowledge of the industry/ business environment/sector in which BSC operates and applies that understanding to create a competitive advantage and drive financial and operational performance for a significant portion of an area

 

Leadership: 

  • Leads team(s) / department(s) of senior level professionals and/or subordinate managers focused on execution of operating plans
  • Leadership complexity is typically characterized by diversity and complexity of activities, scale of decisions and/or divisional/regional
  • Develops and executes own strategy and budget/P&L to achieve key area objectives
  • Directs and sets business, technical and operating standards for team(s) / department(s) managed
  • Associate Director or above experience is advantageous

 

Problem Solving: 

 

  • Directs the identification and resolution of complex, multi-dimensional functional, technical, operational and organizational problems leveraging the appropriate resources within or outside their area
  • Applies critical thinking to recommend products, programs, standards and operating strategies that drive improvements

 

Impact: 

  • Impacts and contributes to business results and to the long-term strategy of an important part of an area or sub-function
  • Guides by using organization area business plans and strategy, impacts an area or part of a sub-function

 

Interactions / Communications: 

 

  • Influences managers and leaders to take action/ adopt recommendations important to achievement of area goals
  • Negotiates effectively with external partners/ vendors/ customers
  • Builds consensus in leading cross-division/region/project teams and/or initiatives
  • Develops and stewards external relationships and networks to advance BSC priorities

 

 

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

 

 

Boston Scientific Medizintechnik GmbH | Human Resources | Franziska Hölzl

Klaus-Bungert-Straße 8 | 40468 Düsseldorf | www.bostonscientific.de

Our career page: Boston Scientific Jobs

 

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Standort

Boston Scientific, Dusseldorf